6 Ways To Improve Your Cover Letter And Get Your Application Noticed

Don't underestimate the power of a cover letter.

When well-written, attractively designed and customized for the recipient, a cover letter is a powerful tool that can practically scream, "Interview this candidate immediately!"You should take advantage of every opportunity there is to stand out from other candidates.

Cover letters allow you to positively present just those skills, qualifications, achievements and credentials you want to bring to the recruiter's immediate attention.

There are a variety of ways job seekers can get creative with their cover letters and bring them to life in ways they never considered. Suggested below, a few of these techniques:

1. Find out what your target employer's slogan, catch phrase or mission statement is and brainstorm ways to include it in your cover letter's introduction. This technique will quickly capture the reader's attention, demonstrate that you are familiar with the employer and stand out from other candidates.

2. Add a table or two-column section that closely connects the employer's requirements to your qualifications and professional achievements (Find Samples under Downloadable Templates). This strategy will quickly provide the employer with concrete evidence that you're a good fit for the job and worth learning more about.

3. Begin with a thought-provoking quote relevant to the position, the employer's goals or your target industry. Many people love to read, share and ponder quotes. Including one in your cover letter can be a quick and effective way to engage the reader.

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4. Feature a strong headline near the beginning of the cover letter. To keep it brief, yet powerful, address one of the employer's key concerns or spotlight your expertise or an attribute that will be particularly appealing to the employer.

5. Develop your own slogan or mission statement and include it near the top of your cover letter. This technique will enhance your career brand and stand out much like a headline would. To draw even more attention to the phrase, place it inside a graphic element that is attractive and appropriate.

6. Include testimonials about you in the body of your cover letter or in an attractive sidebar. Testimonials will emphasize your skills and achievements and support claims you make about your expertise and why you're the best candidate for the job.